Emergency Preparedness: #WinterReady how to be better informed (and get the right kit but that’s just an aside)

Pull up and get cosy 🙂 Let’s take a look at #WinterReady

Today the Met Office re-launched their ‘get ready for winter’ campaign which includes ‘thinking about a winter kit for your car’. Naturally, those of you who are familiar with this blog and website will already know our section on Winter Driving . If you are new, then a warm welcome and please do check out the links given as well as the navigation both on the right and top. Obviously (but then I’m biased) I strongly advise to go beyond just thinking but to act and get better prepared, especially when it concerns #roadsafety: driving and being #winterready is more than just a thought experiment 😉

What does it actually mean to be #WinterReady?

Well, that depends on who you ask of course. What the Met Office’s 12 point list nicely shows, however, is that being #WinterReady covers quite a bit of ground. According to them, this ranges from health, to securing your property, to staying safe on the road and expecting severe weather. Another way of looking at preparedness is via consequences, something I’ve touched upon in what you must plan and prepared for.

What you must keep in mind above all in this is that …

Being informed is key to being #WinterReady and better preparedness

Today, rather than going on about the particulars of emergency kits, I want to focus on what personal preparedness and #WinterReady looks like from the point of view of being informed.

“But we are all informed all the time” I hear you say and you are right, we are indeed connected like never before. However, the really astonishing fact is that while so many of us are plugged in and networked up we have rarely done so with regards to emergency preparedness. Only relatively few people actually know and use quality apps or follow crucial social media accounts.

There is a lot of awareness raising going on this time of the year by outreach programmes such as last Sunday during #HamptonshireDay by their inspiring and engaging Local Resilience Forum team …


… or like today by Local Councils and NGO’s such as The FloodAdvisory in Bolton during half term

Events such as these are brilliant yet only reach a limited number of people. Studies have shown that following leaflet distribution, approximately 10% of people changed their behaviour and engaged in one or more preparedness activities1. This is promising. Now imagine the reach and impact if this is done on social media where people can subscribe for free and receive relevant information and reminders.

How and where to sign up for crucial preparedness information was one of the key topics during #prep2017day23 of this years ‘September is Preparedness’ campaign @30days30waysUK. And so here are the

top social media accounts to be better #prepared  and #winterready

Twitter alerts shares critical information in times of crisis via key accounts, make sure you follow and sign up to alerts from:

In addition, it is recommended you follow twitter accounts such as your service providers (water, gas, electricity), local council and local resilience forum. Find out through them if your local area has an active #FloodAction group and then connect with them; for example

Facebook has a function called safety check which automatically activates during an emergency, for example, during the recent attacks in Manchester and London.

Flood warnings by email: you can also sign up to receive flood warnings via email

In addition there are many FREE APPS that are highly recommended for better preparedness. All of them are free and excellent quality which is why it is puzzling that not more people are using them:


Top picks for FREE UK emergency preparedness apps

30days30waysUK.org.uk is not an app but a brilliant hub and FREE campaign for all things preparedness. You can jump in anytime to do your own 30days30ways for better preparedness all year round and don’t miss ‘September is Preparedness Month 2018’. Follow them @30days30waysUK. They spring into action again next August..

For more tips check out #prep2017day23 and look through the posts and replies. You can also find a fun collection on pinterest by heading to preparedAPP.

So, what are you waiting for?

Take your pick and sign-up, download those free apps and get to test-driving them. It’s not only fun but actually hugely useful and gets you better #PREPARED and #WinterReady.

Have a nice rest of the week.




1  Marshall, R.J., Petrone, L., Takach, M.J., Sansonetti, S., Wah-Fitta, M., Bagnall-Degos, A. and Novais, A., 2007. Make a kit, make a plan, stay informed: Using social marketing to change the population’s emergency preparedness behavior. Social Marketing Quarterly13(4), pp.47-64.

More studies and resources available via 30days30waysUK.org.UK/partners page, see practitioners resources via google docs.


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2 thoughts on “Emergency Preparedness: #WinterReady how to be better informed (and get the right kit but that’s just an aside)

  1. Stephen

    Another excellent post. Thanks! Always love coming here, browsing and getting my supplies #PREPARED!

  2. Helen

    This is one of the best blogs I’ve come across in a very long time. So happy to see someone is still writing actually useful stuff. Don’t EVER give it up!! Bookmarked and will recommend 🙂

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